DMS Development LLC is a Towson, MD based commercial real estate developer. Their campaign objective is to improve online visibility for the keywords related to the types of development in which they specialize including student housing, apartments, retail, mixed use. They are also targeting the geographical areas in which they operate (i.e. Towson, MD, Baltimore, MD, Baltimore-Washington, D.C. metropolitan area, Mid-Atlantic region, Delaware, Pennsylvania, and Virginia). Many of the campaign news articles ranked on page 1 of Google search results for the targeted keywords just a few days after publication. It took about 60 days for the actual DMS Development business website (i.e. dmsdevelopment.com) to rank on page 1 of Google search results for the target keywords after receiving additional traffic from the links to their website in the news articles.